Probably our favourite Korean indie label of all times, and some of the nicest people we've ever met. If I had to sum up the brand in three words: edgy, minimalist and basics. Because this is what they specialise in, and what they're really good at: basics which are the foundation of any cool girl's wardrobe: perfect t-shirts with just the right amount of looseness, in soft cottons and beautifully marled, slightly heathered colours; jersey mini and midi skirts with the little details - zippers, asymmetric hems ! - that make all the difference; and cool little dresses with open-backs and edgy draping. Outstanding Ordinary is the epitome of effortless edginess that makes Korean fashion so damn desirable.