Dec 02, 2012We have quite a lot of parkas at Wandering Minds, and the truth is, we have a slight obsession. We travel to so many different cities to buy stock, and while we try to buy very different styles reflecting the style personality of each destination, we can never resist a good parka. Why? Because women's parkas are the absolute foundation to achieving the perfect casual-cool look.Read more →
Aug 29, 2012
We're deliriously happy to announce that our latest capsule collections have arrived at our office. Two Korean, Seoul-based indie fashion labels, created by the same creative team, but with very distinct personalities: Outstanding Ordinary and Love Before Breakfast.
Outstanding Ordinary, like its name suggests, is all about perfect basics; ordinary pieces that are fundamental to every discerning cool girl's wardrobe: perfectly cut jersey and cotton t-shirts that strike the right balance of looseness and shape, very simple separates with the little twist that makes all the difference, from an asymmetric hem to well-placed zippers, and little day dresses that you just need to slip on to look edgy and effortless. Another striking characteristic are the beautifully marled colours, from deep burgundy to cool light greys and perfect heathered whites.
Love Before Breakfast keeps the beautiful simplicity of its sister brand, but with a greater emphasis on feminine silhouettes. Skater skirts, silk shirts with crisp collars and womanly blouses in bright colours - all their pieces have the perfect amount of timeless elegance and modern freshness.
Jul 09, 2012
Boys and girls, this is it. Wandering Minds' first fashion film. We've talked, shouted and laughed about it, and now we just really love it. This is a little film about three Wandering Minds girls wandering around Barbican in East London.
Filmed and edited by Kyri Evangelou, on a very cool song called 'Sanctum' from the new EP by our friends from the band 'Get People', modeled/acted by Elisa (Wandering Minds Founder) and her two fit friends Olivia and Tonya. Styled by Roxane Haydon.
Jun 19, 2012
A few weeks ago we shot our first fashion film in the cool, 1970s concrete dream that is the Barbican complex in East London. The idea behind the film is to present our Spring-Summer collection in a way that represents what Wandering Minds is all about through images, music, and a setting. We decided to team with up-and-coming British band Get People, whose escapist themes and melodies fit perfectly with Wandering Minds brand and clothes. We chose one of their new songs (not yet released) called Sanctum.
We worked with talented film director and camera man Kyri Evangelou, who's worked at a major fashion e-tailer but now specialises in documentaries. It was lucky that we caught him in between trips to exotic locations, as Kyri managed to create a dreamy, sexy and ethereal atmosphere for our film. Starring in the video are Elisa, Wandering Minds founder, and two of her school friends Tonya and Olivia, who both happen to be stunning models with never-ending legs.
We focused on some of our key spring-summer outfits, with pieces from Seoul-based young designer Grace Raiment featuring prominently, as well as other easy separates from several Korean indie brands. Some of the looks were...